Take control of your health goals
For our project with Nutrisense, the challenge was to craft a completely new visual identity that would not only stand out but also operate effectively within a new set of guardrails. A visual identity thrives on the clarity of its constraints. By establishing clear goals and guardrails for this redesign, our aim was to elevate the perceived value of the Nutrisense brand, maintain a consistency across touchpoints, and improve our standing amongst the competition.
To achieve the overarching objective of elevating the Nutrisense brand, we devised a flexible design system that worked across all touchpoints. Recognizing the brand's emphasis on personalized care, we used softer color palettes that resonated with their core demographic. This choice not only amplified the brand's commitment to health but also ensured it stood out distinctively from the visual language employed by competitors.