A visual identity for the leading youth basketball platform.
The 3 Stripe Select Basketball Gauntlet hosts the top 28 teams from around the country, as well as the championship teams from regional qualifiers in Louisville, Omaha and Alabama. Adidas came to us to develop an identity for 3SSB that would inform this and future iterations of the emerging competitive basketball tournament.
The goal was to design an ecommerce experience that at once, adhered to the defining aesthetics of Adidas's identity, while accommodating the novel design cues within the NMD line. The result was a clean, contemporary site and mobile app, that stripped back everything but the product.More images dropping soon.