Healthcare, meet financial care.
CareLynx
Deliverables
Brand Development
UI/UX
Packaging
Marketing
The brief
Carelynx is a new credit card that rewards healthy living. This novel new concept incentivizes prioritizing health through a generous rewards program tailored to those who strive to be better to their body & mind.
The solution
The first step was to ditch the pretense, to create an approachable brand that shed the ‘institutionalized’ aesthetic of other credit card companies. Colorful gradients, with clean, easy-to-read typography laid the groundwork for a fresh, new look.
