Basketball footwear from the hardwood to the blacktop.
Nike Air Force 1
Deliverables
Ecommerce
OOH Advertising
Social Media
The brief
As a design agency, we were entrusted with the monumental task of amplifying the legacy of the Air Force 1, a sneaker that transcended its athletic roots to become a cultural icon. Our mission was to bridge the rich history introduced by Bruce Kilgore in 1982 with the contemporary elements of the Nike AF1-Type, a fresh iteration boasting hand-crafted aesthetics. The challenge lay in crafting a narrative that celebrated its innovative features like the transparent components, unique closure system, and "N.354" branding, all while echoing its influential journey from basketball courts to the streets.
The solution
To encapsulate the iconic legacy of the Air Force 1, our "Evolution of Expression" campaign seamlessly merged its rich heritage with modern-day streetwear culture. Utilizing a blend of vintage and contemporary designs, we launched vibrant out-of-home advertisements in key urban locales, celebrating both the classic and the new Nike AF1-Type. Simultaneously, expressive social media content showcased the sneaker's transformative journey, highlighting its unique features and amplifying its enduring resonance with a global audience.
