The world's most popular music player.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.
Campaign Strategy
Editorial
OOH advertising
Digital advertising
Under the guidance of Media Arts Lab, the campaign looked to lifestyle, shifting focus away from convincing consumers to purchase the device, to asking them to buy the emotion. The goal was to reintroduce the iPod Nano in a fresh new way, as colorful and vibrant as the product itself. This is the iPod Nano 6th generation.