Revealing the new Lexus LF-Gh Hybrid Concept.
Lexus Reboot
Deliverables
Interactive design
Experience design
App design
OOH advertising
Social media marketing
The brief
The LF-Gh concept is a spirited, energetic and elegant car with an uncommonly assertive presence — a welcome adaptation of a classic silhouette. An introduction to this monumental shift in design direction required an equally unique approach to our visual communications strategy.
The solution
A new design language would permeate every touch point of the car’s reveal, both at the live event and through the digital touchpoints. Embracing this new shift in design language, the visual communications around the subtle reveal of the car's defining features took shape— it’s unique contours, exciting new shapes, and the striking play between light and shadow that make the LF-Gh an instant standout in the luxury car market.
