Bearing the torch for a bold new generation
Drift
Deliverables
Brand Identity
Environmental Graphics
Editorial
Web Design
Advertising
The brief
DRIFT is a lifestyle brand established in 2018 and rooted in the ever-changing culture of now. From nightclubs, to music events, to urban streetwear, DRIFT forges experiences that disrupt the status quo and bear the torch for a bold new generation.
The solution
In order to build the brand, we took inspiration from the vibrant scenes of Shanghai. The florescent green became a beacon amidst a sea of colors and set Drift apart from the noise.
