A nod to a musical legacy
LA Phil Rebrand
Deliverables
Brand development
Brand identity
Design strategy
Design systems
Concept development
Environmental & retail design
The brief
Over the years, the LA Phil has become symbolic of a deep musical heritage not only for the city of Los Angeles, but throughout the world. A nod to that legacy was key— as was looking forward to how the next 100 years of history yet to be written.
The solution
In order to look forward—while remaining true to this rich legacy—the LA Phil rebrand took the shapes of the two primary venues associated with the LA Phil, the Walt Disney Concert Hall and the Hollywood Bowl and incorporated their features into the anatomy of an altogether new logotype. Colophon Foundry was commissioned for a version of Aperçu, specific to the LA Phil in order to create a harmony with the new design.
