Work
Team
Services
Web, App, Advertising, Packaging
— 00
08

Branding and digital products for a preventative care & biotech diagnostics company.

Theranos
Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Deliverables

Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design

The Brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The Solution

Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.

Next Project
➞
Alien: Covenant
·
Alien: Covenant
·
Alien: Covenant
·
Alien: Covenant
·
Seichi
Kleen
Alien: Covenant
LA Phil Rebrand
Sonos One Launch
Nike Adapt BB / NSW
CareLynx
Adidas 3SSB
Nike Air Force 1
Palm
Pierre York
Nike Surf
Massiv Music
Theranos
Adidas Originals NMD
Apple iPod Nano
Lexus Reboot
Beats Pills
Grey Goose
Nike First Team
Drift