Branding and digital products for a preventative care & biotech diagnostics company.
Theranos
Deliverables
Design Strategy
Art Direction
User Experience Design
User Interface Design
Packaging/Product Design
The brief
Theranos was a biotech diagnostics company with a mission to make actionable information accessible to everyone, at the time it matters. With the technology and the mission set, Fragment joined as an agency of record to help Theranos envision its consumer facing brand identity.
The solution
Simplifying the message was a key component of our strategy. While the technology behind the product was complex, the proposition was simple: a single unobtrusive test for a complete picture of your personal health.
