Web, Advertising, Print
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The smart speaker for music lovers

Sonos One Launch
Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

Deliverables

Strategy
Optimisation
Concept Creation
Creative Direction
Design Direction
User Experience Design

The Brief
Sonos' first voice speaker that integrates Alexa Voice technology into the speaker deserved a product reveal that had never been done before. The idea was to highlight the product as a centerpiece to the home.
The Solution

An integrated marketing campaign that spanned many media from social to broadcast to print. Focus was placed on performance marketing strategies and close attention was paid to the data received back and optimized for the creative work to speak to different audiences.

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